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What does it mean to “Adopt-a-Wal-Mart?” Together we are building a national grassroots movement to change Wal-Mart. By adopting a specific Wal-Mart store in your community, you will take a leading role in helping us build community coalitions around all 3,700 Wal-Mart stores in the country. Specifically, Wake-Up Wal-Mart store adopters (“Leaders for Change” or LCs) are changing Wal-Mart by agreeing to:

Take a leading role in building a community coalition at a specific Wal-Mart by signing up here to illustrate your commitment to changing America. Find other community members, friends, family, co-workers, and neighbors who will join your local Wake-Up Wal-Mart community coalition and volunteer to help you change America. Get in touch with local organizations to ask them to recruit volunteers and participate in action. [Some ideal groups are local chapters of the Sierra Club, the National Organization of Women (NOW), Democracy for America, Jobs with Justice, ACORN, MoveOn, among many others]. Participate in monthly actions with the national Wake-Up Wal-Mart campaign and other Leaders for Change across the country. The actions involve educating potential consumers, signing up supporters to the Wake-Up Wal-Mart campaign and building your community coalition to include as many organizations as possible. (Past actions have included signing people up at local events on the “Love Mom, Not Wal-Mart” Mother’s Day campaign and hosting a house party as part of the “Make Wal-Mart Care about Health Care” campaign).

The Wake-Up Wal-Mart campaign will do the following to help support you in your role as a Leader for Change:

1. COMMUNICATE. We will be in conversation with Leaders for Change in the following ways:
   1. Hosting a national strategy conference call once a month to discuss upcoming actions and to allow Leaders for Change to exchange ideas and best practices.
   2. Sending you one weekly email update on Wal-Mart related news and the campaign’s progress in changing the company.
   3. Calling you periodically to update you on the campaign and specific opportunities to be involved locally.
   4. Connecting Leaders for Change in the same city or geographic region so that you can coordinate actions together.
2. EQUIP. The Wake-Up Wal-Mart campaign will provide you with literature, bumper stickers, sign-up sheets and other materials for actions via the Action Center of the web site, email updates and mailings for special actions.
3. TRAIN. We are available to travel to your local community to work with you to train your community coalition and come up with a specific plan to be successful in your community.
4. MEDIA SUPPORT. We will provide you with press and communications advice and support so that you can receive local press coverage for your work and educate people in your community through the media.

For questions about becoming a Wake-Up Wal-Mart Leader for Change, please contact:

field@wakeupwalmart.com
1-866-253-1350